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REWIND BTO 2015


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09:45

TrustYou

TrustYou – lo standard della reputazione online – potente strumento in grado di raccogliere ed analizzare semanticamente recensioni da più di 250 fonti tra cui siti web, social network, forum e blog di viaggio.  Migliaia di alberghi singoli e catene (Accor, Fairmont, Falkensteiner, Hard Rock, HNH Hotels and Resorts, Starhotels, TH Resorts, Thomas Cook ecc.) utilizzano TrustYou.. Read more »

14:20

Digital Attack! Conquest Web Marketing

Awareness e Performace: come conciliare l’uno e l’altro obiettivo sul Web?  Ci vuole un nuovo approccio!  Il successo di unastrategia digitale sta nell’adozione delle corrette azioni di web marketing, tra attività di conquista e di difesa. Adottare un approccio di conquista significa rafforzare la propria Brand Identity, conferendo riconoscibilità e autorevolezza ad una platea sempre.. Read more »

Technology helps to improve customer satisfaction and optimize your reputation

Today as never before, technology in the hotel makes a difference. Find out how the simple adoption of certain tools can:– exponentially increase your customer base– improve customer satisfaction– optimize your reputation on online travel reviews portals Over the last 12 months Oscar WiFi has managed Internet access to nearly 1.5 million devices; a “pseudo”.. Read more »

What do you do to have a successful non-hotel accommodation structure?

Italy could live only on Tourism, start to do it directly! Today, an American on four book alternative accommodation that are not hotels.Airbnb, Booking.com, Expedia… everyone is attracted by this “alternative” kind of accommodations. Too bad that within three years, those who won’t have adapted their offer, that won’t be specialized, will be replaced by.. Read more »

HackTravel Shift BTO 2015 Edition, the story [part I]

The story of Shift HackTravel BTO 2015 Edition. The first of two parts. Introductory pitches for the ideas developed during the hackathon. In 3 minutes, each team will present the ideas and millennials prototypes conceived in response to the companies’ briefings. Shift HackTravel BTO 2015 is a project created by Travel Appeal and the Fondazione.. Read more »

How to double the turnover of your website with the on-site comparison tool? Simple and immediate

Colleagues who have already done this will explain how it works. Loved by travellers worldwide and tested with passion by GestioneAlbergo engineers for over a year, the on-site comparison tool is a powerful widget to install on your website. View the tariffs shown on your website in real time and compare them with the tariffs.. Read more »

Creating an online bookings portal is worthwhile. We’ll convince you of this by sharing

Does it still make sense to launch a bookings portal in a market dominated by the OTAs? We will analyse some success stories, showing you how it is possible to profit from a portal, by uniting tourism operators, choosing the correct sales policies and investing in the local area and the tourist travel experience. We.. Read more »

HackTravel Shift BTO 2015 Edition, the results [part II]

The story and prize giving of Shift HackTravel BTO 2015 Edition. The second of two parts. EC Vacanze, Alpitour, Poste Italiane and SEA will present the prizes to the winning teams in the hackathon. Special prizes will also be awarded by Unicredit and the Fondazione Sistema Toscana. Shift HackTravel BTO 2015 is a project created.. Read more »

Dhynet, the first and only distributive booking engine

Un nuovo business model che permette agli operatori del settore di governare le leve commerciali e di marketing del proprio albergo.  Non solo un sistema di prenotazioni online quindi ma una vera strategia di promozione atta a garantire un rapporto diretto, one-to-one con il cliente utilizzando tecnologie esclusive. Dhynet è il frutto di una ventennale.. Read more »

SI Protection: innovative solutions for Hotel Risk Management

SI Hotels, in collaboration with a leading insurance company, presents a radical shift in perspective for the hospitality sector: no longer merely insurance policies but schemes for the protection of every aspect of the hotel business. Keynote Speaker Gianmarco Ricci – CFO SI Hotels TBA – Strategica GroupRead more »

From Booking Engine to Marketing Engine

Born in one of Italy’s most competitive hotel markets, Romagna, iperbooking is not merely a simple bookings engine, it goes much further and allows advanced and integrated management of all aspects of online sales and marketing. From the acquisition of new clients via innovative distribution channels, integration with Google’s powerful remarketing tools, to sophisticated functions.. Read more »

Video, the new ‘must have’ to drive direct bookings

What does video mean for independent hotels? Why has video recently gained popularity in the hotel industry? What are the benefits for hotels in producing videos? Should hotels be looking at video as new marketing content or an acquisition channel? How can hoteliers build a sustainable content strategy with high ROI? This training session will.. Read more »

15:15
16:10
10:10

Best Western: the value of an international brand

Positioning, visibility, business acquisition and brand loyalty: the four pillars used by Best Western to meet the new market challenges, illustrated through the brand’s activities on the global market, with concrete suggestions and real opportunities for hotels. Keynote Speaker Sara Digiesi – CMO Best Western ItaliaRead more »

Jollyticket.com: Travel, Italian-style. Win Online with Instant Win!

ICT innovation, digital culture, user-centred relationship marketing: these are the values that have guided jollyticket.com in redesigning its B2C e-commerce platform dedicated to the purchase of travel experiences. Nicoletta Polliotto presents the protagonists of this technological adventure and launches the renovated, all-Italian online travel agency, confirming the success of its revolutionary instant win system. The.. Read more »

Breathe, you’re in Mugello!

When concerted communication becomes the score for a virtuoso tourism body. How a conductor – the Tourist Office of the Mugello Union of Comunes – directs the various instruments of the tourism orchestra so that they all play the same tune. An integrated communications plan is like the score which for several years has guided.. Read more »

Social Customer Service: how to win customers thru excellent service

Competition based on tariffs is increasingly fierce and customer experiences move at the speed of light thru social networks. In such a complex scenario, if you wnat to stand out you have to invest on the quality of customer service, taking advantage of social networks virality. Social Customer Service is the tool that enables you.. Read more »

11:10

GoodBarber

Mobile innovation for tourism. The web plays an essential role in the search for the perfect holiday destination. But what happens when you get to your destination and the internet connection is not always available? GoodBarber is a DIY platform which allows you to create rapidly and simply a fantastic mobile application for iOS and.. Read more »

Creating an online bookings portal is worthwhile. We’ll convince you of this by sharing

Does it still make sense to launch a bookings portal in a market dominated by the OTAs? We will analyse some success stories, showing you how it is possible to profit from a portal, by uniting tourism operators, choosing the correct sales policies and investing in the local area and the tourist travel experience. We.. Read more »

12:10
14:20

Best Western Hotels & Resorts: brands and the new business opportunities

The transformation of Best Western goes beyond a rebranding: it’s a renewed product positioning aimed at guest satisfaction, and it constitutes an opportunity for hotels to create successful structures in terms of quality, brand recognition and distribution, in order to grow in value in the long term. Keynote Speaker Giovanna Manzi – CEO Best Western.. Read more »