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REWIND BTO 2015
Video
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Slides/Documents
14:20
Murder by numbers
In English [with simultaneous translation]
We kill you with numbers.
We bring you up to date, with the 15 most important online happenings in the last year.
A four-hander with Philip Wolf.
(R)evolutionizing metasearch: how to generate direct bookings on trivago
Why spending time and resources on metasearch to sell hotel rooms? What is exactly the metasearch marketing? How can I show my official rates on trivago and boost direct sales in my hotel website? What are the trivago Direct Connect, the trivago PRO and the Quality Test and how do they work? Keynote SpeakerGiulia Eremita.. Read more »
Oracle Hospitality
Product Presentation di Oracle HospitalityRead more »
Wrapped around your finger
In Italian
It’s been an interesting year for Google, particularly with the arrival of ‘Google Instant Booking’. Will it change the world of distribution? After Hotel Finder, we find out how Google is becoming more directly involved in travel brokerage.
15:20
Next to you
In English
We take an in-depth and up-to-date look at what Google could do with its new travel products, with reflection from Dell Ross and Philip Wolf. How will the ‘instant booking’ services of Google and Tripadvisor affect the market?
14:20
TripAdvisor. The World of
50 minuti dedicati all’universo TripAdvisor. I nuovi trend individuati dalle loro ricerche (mobile, connected travelers, rilevanza crescente della destinazione, viaggi internazionali e altro), i nuovi studi sulla rilevanza della reputazione, sulla connessione tra hotel engagement e hotel performance (anche in termini di roi), e infine le azioni che influiscono positivamente sull’engagement. Keynote SpeakerGianluca Laterza – Territory.. Read more »
UniCredit
Product Presentation di UniCredit S.p.A.Read more »
14:55
Truth hits everybody
In English [with simultaneous translation]
Instant Booking on a platform such as Tripadvisor threatens to change the usual procedures for online booking. Large companies such as Marriott welcomed it immediately, others, like booking.com, have taken a while to get used to it. Is the Tripadvisor model stronger than ever? There’s a world beyond reviews.
Panel:
Thomas Landen (Revinate)
Helena Egan (Tripadvisor)
Yahya Fetchati (Bookassist)
