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Slides/DocumentsThe art and culture capitals are full to saturation, famous sites are often reduced to sterile display cases, with a growing demand that follows the trends of world tourism and creates huge problems both for residents and for visitors’ enjoyment of the place itself. Some places have difficulty drawing visitors, others selecting them and attracting.. Read more »
In collaboration with “Signori del Vino”, the television series co-created and hosted by Marcello Masi, Director of TG2.Read more »
Starting with the 2015 edition of BTO – Buy Tourism Online, a new format is being trialled: the adoption of Places (un)common in tourism. The idea conceived by Gianni Lacorazza and Annalisa Romeo comes from their recent experience in Corleone, where a group of young people has begun a process of reinterpretation of the town’s.. Read more »
A small-scale investigation into the minor cities and districts that, all over Europe, have learned to attract tourists fed up with destinations that are super-crowded and no longer “original”. Jena vs Berlin, Grenoble vs Paris, Manchester vs London, Udine vs Venice, to mention just a few. The case of Brianza Experience: how an area can.. Read more »
For a tourist destination, playing a major role in today’s tourism panorama is increasingly complex and the equivalent of a small act of rebellion: to create value you have to succeed in maintaining synchronicity between a thousand factors. This panel discussion will address the obstacle-strewn path of a destination, analysed from the perspective of a.. Read more »
Gigi Tagliapietra, mastro tecnologo, torna sull’argomento di come stare assieme. il cuore è il concetto di “cum-petere”: da cum e petere “chiedere, dirigersi a” (definizione del Dizionario Devoto-Oli, 2005) che significa andare insieme, far convergere in un medesimo punto, ossia mirare ad un obiettivo comune, nonché finire insieme, incontrarsi, corrispondere, coincidere e gareggiare. Apertura della.. Read more »
In collaboration with “Signori del Vino”, the television series co-created and hosted by Marcello Masi, Director of TG2.Read more »
La affermazione ed il successo delle Webseries pongono prospettive di successo per la promozione turistica dei territori, che si affermano attraverso le location, con una diffusione globale e virale, portando il cineturismo in un’ottica di sviluppo economico e di iniziative mirate a mettere in risalto il legame cinema/territorio. Apertura, moderazione e conclusioniGiovanni Bastianelli – Direttore Agenzia Regionale.. Read more »
Felicità, Carlin Petrini intervistato da Marcello Masi.
Il Direttore del TG2 intervista il fondatore di SlowFood, la persona posizionata dal Guardian tra le 50 che potrebbero salvare il pianeta.
Intervista
Marcello Masi [Direttore TG2]
Guest
Carlin Petrini [Fondatore SlowFood]
When concerted communication becomes the score for a virtuoso tourism body. How a conductor – the Tourist Office of the Mugello Union of Comunes – directs the various instruments of the tourism orchestra so that they all play the same tune. An integrated communications plan is like the score which for several years has guided.. Read more »
Destinations Marketing seen through its procedures and the successful model that is BrandUSA. We discuss the future of destinations with reference to well-established models like VisitLondon.
Keynote + Talk:
Carroll Rheem (Brand USA)
Joanna Darwin (VisitLondon)
Roberta Milano
Carlin Petrini in unincontro con il pubblico di BTO 2015, intervistato da Marcello Masi. IntroduzioneRoberta Milano – Coordinatrice delpalinsesto scientifico Italia di BTO 2015 IntervistaMarcello Masi – Direttore TG2, co-ideatore dei Signori del Vino di RAI2 Ospite SpecialeCarlin Petrini – Founder Slow Food Read more »
5 reasons why the DMOs we know are useless organisations. 10 reasons why the functions of DMOs are more important than ever. In the past 10 years, new technologies and the economic crisis have overturned the marketing of tourist destinations. The services traditionally provided by DMOs are now offered more effectively by the market: the.. Read more »
BTO 2015 hosts the project “TERRE di PIERO – IN THE STEPS OF THE TRAVELING MASTER”, promoted by four regional tourism bodies [Tuscany, with Toscana Promozione, the Marche Region, Umbria and the Emilia Romagna APT]. What we aim to understand during this session is how the ecosystem of a tourist destination – operators, governance, collective.. Read more »
Speaker d’eccezione, intervistata da Stefano Landi, sarà Beatrice Ferri, Marketing & PR Manager di Runtastic, la popolare APP dedicata agli sportivi, che vanta 150 milioni di download e 75 milioni di utenti. Abbiamo voluto portare la testimonianza di Runtastic a BTO 2015 perché crediamo che il turismo attivo rappresenti uno dei filoni su cui si.. Read more »
Slot promosso dalla Camera di Commercio di PratoRead more »
Short Stories dalla Toscana, SEI storie con SETTE/OTTO minuti a testa di narrazione dell’idea, della genesi e di come ha preso corpo e soprattutto quale rapporto con gli altri attori della Destinazione: è quest’ultimo punto che a noi interessa indagare. Introduzione, moderazione e conclusioniLara Fantoni Sara Nocentini Le storie, in ordine sparso Comune di SienaSpeaker Assessore.. Read more »
A round-up of advertising campaigns for tourist destinations, gems collected over the years by two of the web’s most loved/hated polemicists.A session to be taken extremely lightly, a promise of 50 highly entertaining minutes and nothing more. Or who knows, maybe Scleromarketing will leave the audience with something. Introduction, moderation and conclusionsRobert Piattelli – Co-founder.. Read more »
