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Slides/DocumentsIf you find everyday social networking stressful because you “don’t know what to write and especially how to create content”, relax…this Toolbox is designed for you. Have you heard of lead generation? How to make a previously unknown person leave their email address and become a follower of your brand? The Toolbox will be a.. Read more »
The relationship between OLTA [OnLIneTravelAgencies] and hoteliers is a mixture of love and hate. There’s no question that commercial mediation is an important element in sales for hotels. It’s no use continuing to complain or falling for the myth of doing without intermediaries. The real aim is to try and optimise mediation, partly by learning.. Read more »
TrustYou – lo standard della reputazione online – potente strumento in grado di raccogliere ed analizzare semanticamente recensioni da più di 250 fonti tra cui siti web, social network, forum e blog di viaggio. Migliaia di alberghi singoli e catene (Accor, Fairmont, Falkensteiner, Hard Rock, HNH Hotels and Resorts, Starhotels, TH Resorts, Thomas Cook ecc.) utilizzano TrustYou.. Read more »
Presentato da Criteo. L’ecosistema del digital display advertising è stato rivoluzionato un decennio fa, quandoCriteo ha introdotto la personalizzazione su larga scala del travel on-line. Esaminando i dati attraverso lalente dell’ esperienza di 10 anni di performance marketing, Criteo presenterà nuoviinsight grazie ad un miliardo di prenotazioni effettuate negli ultimi 18 mesi. Saranno presentate le ultime.. Read more »
Awareness e Performace: come conciliare l’uno e l’altro obiettivo sul Web? Ci vuole un nuovo approccio! Il successo di unastrategia digitale sta nell’adozione delle corrette azioni di web marketing, tra attività di conquista e di difesa. Adottare un approccio di conquista significa rafforzare la propria Brand Identity, conferendo riconoscibilità e autorevolezza ad una platea sempre.. Read more »
Italy could live only on Tourism, start to do it directly! Today, an American on four book alternative accommodation that are not hotels.Airbnb, Booking.com, Expedia… everyone is attracted by this “alternative” kind of accommodations. Too bad that within three years, those who won’t have adapted their offer, that won’t be specialized, will be replaced by.. Read more »
In the current context of Booking.com-Expedia duopoly in online travel, Amazon and Alibaba looking to step into it, Google starting to sell rooms and the metasearch sites increasing their market share, hotels are getting more and more interested into increasing the profits generated by direct distribution channel. Direct booking remains the most desired conversion channel.. Read more »
Colleagues who have already done this will explain how it works. Loved by travellers worldwide and tested with passion by GestioneAlbergo engineers for over a year, the on-site comparison tool is a powerful widget to install on your website. View the tariffs shown on your website in real time and compare them with the tariffs.. Read more »
Does it still make sense to launch a bookings portal in a market dominated by the OTAs? We will analyse some success stories, showing you how it is possible to profit from a portal, by uniting tourism operators, choosing the correct sales policies and investing in the local area and the tourist travel experience. We.. Read more »
If you’re a hotel, then we are the digital strategy partner you need.We partner with hotels to drive direct business to your website, capture bookings with world class booking technology and help you in your online distribution and ensure you grow your margin per booking. Speaker:Alberto Recanatesi – BookassistRead more »
The booking engine has undergone many developments that have developed it, transforming it from simply a conversion tool to a real distribution channel, that can generate bookings and increase the direct revenue of accommodation facilities. The Nozio Booking Distribution System is an innovative online reservation system concept.Read more »
Un nuovo business model che permette agli operatori del settore di governare le leve commerciali e di marketing del proprio albergo. Non solo un sistema di prenotazioni online quindi ma una vera strategia di promozione atta a garantire un rapporto diretto, one-to-one con il cliente utilizzando tecnologie esclusive. Dhynet è il frutto di una ventennale.. Read more »
We were on the verge of losing lastminute.com group, but instead the new group, which also includes Bravofly and Rumbo, has bounced back. In an interview by Giancarlo Carniani, we try to understand the strategies used and how it’s possible to gain a share of the market in the face of the Booking / Expedia duopoly..
Keynote+ Interview:
Fabio Cannavale (lastminute.com group)
Giancarlo Carniani
Una ricerca appena condotta da HRS ci presenta cosa si aspettano le aziende e chi viaggia per lavoro dall’hotel del futuro. Una valutazione sui servizi offerti e su quelli indispensabili per rispondere alle nuove istanze delle aziende e dei viaggiatori business, verso un futuro ampificato e tecnologico. Con il contributo scientifico di AirPlus International e.. Read more »
Born in one of Italy’s most competitive hotel markets, Romagna, iperbooking is not merely a simple bookings engine, it goes much further and allows advanced and integrated management of all aspects of online sales and marketing. From the acquisition of new clients via innovative distribution channels, integration with Google’s powerful remarketing tools, to sophisticated functions.. Read more »
What does video mean for independent hotels? Why has video recently gained popularity in the hotel industry? What are the benefits for hotels in producing videos? Should hotels be looking at video as new marketing content or an acquisition channel? How can hoteliers build a sustainable content strategy with high ROI? This training session will.. Read more »
Hypermediation originates in an initial undervaluation of the potential of the web and online sales mechanisms, subsequent distractions and numerous poor practices used by tourism service providers, and in particular hoteliers, as approaches to distribution. With the scrapping of the parity rate and the advent of meta search engines and instant booking sites, is disintermediation.. Read more »
This session is geared to training, and explores the methods and management of a photography service for Hotels. Starting with the choice of photographer and the drafting of the quote, it presents an analysis of the most essential aspects of a photographic service for Hotels, including the language of images, web applications and devices and.. Read more »
Product Presentation di GP DatiRead more »
Product Presentation di Simple Booking by QNT HospitalityRead more »
With a keynote speech by David Turnbull (one of the men behind the success of the CitizenM brand), we attempt to analyse the changes occurring in distribution. Are all the major hotel companies – Accor, Starwood, Hilton – looking at the booking.com model?
Keynote + Talkback:
David Turnbull (Snapshot/CitizenM)
Jan Tissera (TravelClick)
Jean Luc Chretien (Accor)
Giancarlo Carniani
Duetto e Simple Booking condividono esclusivi dati di mercato e strategie concrete per affrontare il post-parity a testa alta. Keynote SpeakerAlex Barros – Vice President of Sales EMEA Duetto ResearchSergio Farinelli – CEO Simple Booking-QNT HospitalityRead more »
Product Presentation di ReviewPRO Speaker:Wilma Vanni – Sales Manager Italia ReviewPRORead more »
Product Presentation di Zeppelin Group.Read more »
An excursion into some of the technologies that will revolutionise our way of viewing and analysing data. All are technologies already in existence, which just need to be “synchronised” with our everyday working methods.
Strategie e strumenti per il ristoratore. Keynote SpeakerAlmir Ambeskovic – Country Manager The ForkRead more »
La Cassetta degli Attrezzi è volta ad evidenziare le modalità con cui gli albergatori buttano via soldi in attività di marketing, anche senza accorgersene, ed a riprendere il controllo sui propri investimenti in maniera semplice, pratica e continuativa. Verrà poi mostrato come misurare il reale valore di web agency e consulenti, misurare i risultati delle.. Read more »
Uno dei punti su cui più spesso il marketing turistico “ha battuto la testa” è probabilmente figlio di due errori di fondo: il primo è stato quello di concentrarsi solo sul primo miglio, sul primo cliente, sulla prima prenotazione senza considerare la parola fedeltà. Il secondo è legato alla ricerca della disintermediazione di un mondo,.. Read more »
Aprire un B&B, Affittacamere, Appartamento Vacanze in Italia è una scelta molto interessante, ma spesso chi si avvicina a questa realtà non ha le necessarie competenze tecniche e di marketing corrette e trova poca sponda nelle Istituzioni Locali, spesso avare di informazioni. La scelta migliore sul da farsi, come sfruttare al meglio il proprio immobile.. Read more »
L’email è relazione, corrispondenza, un canale aperto e personale con l’utente/iscritto, utente che ci ha già scelto, ed è pronto ad ascoltarci. Come non sprecare l’occasione e diventare rilevanti, curando e segmentando la lista dei contatti, la frequenza di invio, i contenuti, accompagnando l’utente nel suo viaggio verso l’acquisto e oltre, nei territori della fidelizzazione.. Read more »
Positioning, visibility, business acquisition and brand loyalty: the four pillars used by Best Western to meet the new market challenges, illustrated through the brand’s activities on the global market, with concrete suggestions and real opportunities for hotels. Keynote Speaker Sara Digiesi – CMO Best Western ItaliaRead more »
Che ruolo può avere l’email marketing nel piano di comunicazione di chi, in mezzo alle mille cose da fare ogni giorno, fatica a trovare il tempo per scrivere regolarmente una newsletter? Idee, spunti, automatismi e trucchi per mettere a frutto un asset prezioso, la nostra mailing list. Alessandra torna da noi con una Cassetta degli Attrezzi.. Read more »
What makes a hotel unique? Why do clients love unique hotels? How to build uniqueness in the hotel sector. This is not a Product Presentation, but a Teamwork presentation within the BTO 2015 scientific programme. Speaker: Mauro Santinato – Founder and President at TeamworkRead more »
ICT innovation, digital culture, user-centred relationship marketing: these are the values that have guided jollyticket.com in redesigning its B2C e-commerce platform dedicated to the purchase of travel experiences. Nicoletta Polliotto presents the protagonists of this technological adventure and launches the renovated, all-Italian online travel agency, confirming the success of its revolutionary instant win system. The.. Read more »
Product Presentation di Serenissima InformaticaRead more »
Parity Rate Distribution Manager 2.0, the complete product for online sales management. Speaker: Gerardo Casella – Parity RateRead more »
BTO 2014 hosted an extremely popular slot called “A very calm debate on the Parity Rate” [see it here]: Accor, Starhotels, UNA Hotels and the Director General of Federalberghi Alessandro Nucara, with introduction, moderation and conclusions by Robi Veltroni. One of the fundamental questions discussed during the session was: in the absence of the parity.. Read more »
Does it still make sense to launch a bookings portal in a market dominated by the OTAs? We will analyse some success stories, showing you how it is possible to profit from a portal, by uniting tourism operators, choosing the correct sales policies and investing in the local area and the tourist travel experience. We.. Read more »
Product Presentation di Zeppelin GroupRead more »
Big data in tourism & metasearch travel behaviors of Europeans.
Everything you should know about travel habits and trends when planning a trip and searching for a hotel room through the metasearch. How these huge amount of travel information get produced and handled? Big data in Tourism can really tell everything needed?
Exclusive research by trivago for BTO 2015 to know more about Big Data in the metasearch world.
Keynote + Interview:
Giulia Eremita e Sidney Burdick (Trivago)
Giancarlo Carniani
Save time and money with a complete and accurate PMS, just as you want it. Thanks to the CLOUD version you can manage your hotel from anywhere and from any device.Read more »
The presentation will discuss the new management models for digital marketing, with particular reference to profiling, big data and the rules to follow based on the “Privacy by Design” and “Privacy by Default” paradigms, and thence to the forthcoming European Privacy regulations. Keynote Speaker Monica Gobbato – LawyerRead more »
The transformation of Best Western goes beyond a rebranding: it’s a renewed product positioning aimed at guest satisfaction, and it constitutes an opportunity for hotels to create successful structures in terms of quality, brand recognition and distribution, in order to grow in value in the long term. Keynote Speaker Giovanna Manzi – CEO Best Western.. Read more »
The battle for online visibility is increasingly fierce, with ever-growing fronts to be guarded, and search forums multiplying in a thousand channels which are hard to keep track of. The major OTAs are becoming search engines for the sector. In 2016, will it cost more to use intermediaries, or is it better to disintermediate? Introduction,.. Read more »
The ETOA is at BTO 2015 with a session to examine the relationships between Tour Operators and the online world, and between Tour Operators and Hotels. Keynote Speaker Nick Greenfield – Head of Tour Operator Relations ETOA – European tourism associationRead more »
La disintermediazione è un concetto antiquato, stantio e antieconomico, su cui vengono costruite strategie in pieno e palese conflitto con le OTA. Esistono metodologie pensate per trasformare una guerra persa in partenza in una partnership vincente. E remunerativa. Keynote SpeakerItalo Paltrinieri – Hotel senior Consultant & Revenue Advisor QNT Interactive Read more »
Gli oltre 1,8 miliardi di viaggiatori previsti per il 2030 sceglieranno destinazioni e tipologie di viaggio sulla base delle loro caratteristiche personali e delle aspettative che ripongono nell’esperienza che andranno a vivere. Amadeus farà fare un salto nel futuro per conoscere come cambieranno i comportamenti, le abitudini e le tecnologie più utilizzate dai viaggiatori. Ci.. Read more »
Strategie, tattiche, strumenti e buone pratiche per ottenere più coperti e più ordinazioni per il tuo ristorante, nell’era degli smartphone. Direttamente dall’esperienza dei due autori del libro “Ingredienti di Digital Marketing per la Ristorazione”, Nicoletta Polliotto e Luca Bove. Per la Ristorazione alberghiera, il ristorante stand alone o la catena ristorativa. Per creare una nuova.. Read more »
A double interview and a double analysis of the two dominating figures on the online market.
Intervista doppia:
Walter lo Faro (Expedia)
Andrea D’Amico (Booking)
Giancarlo Carniani
Philip Wolf
