When concerted communication becomes the score for a virtuoso tourism body.

How a conductor – the Tourist Office of the Mugello Union of Comunes – directs the various instruments of the tourism orchestra so that they all play the same tune.

An integrated communications plan is like the score which for several years has guided this complex concerto.

The social networks are the percussion instruments, which beat time so as not to be left out.

Newspapers and magazines are the strings, where each has its place, but solos are allowed.

Finally, the woodwind and brass: the website and other online activities, which hold the rhythm and give the orchestra its coordinated image.

In this way a tourism body, like an orchestra, needs to consider every aspect of its communication: from printed matter to online, everything should be agreed and coordinated.

All this is possible, even with limited resources.

We will tell you how our orchestra plays on the global stage.

Speakers:
Filippo Giustini – Unione dei Comuni del Mugello
Valentina Dainelli – Unione dei Comuni del Mugello