Best Western Hotels & Resorts: brands and the new business opportunities

The transformation of Best Western goes beyond a rebranding: it’s a renewed product positioning aimed at guest satisfaction, and it constitutes an opportunity for hotels to create successful structures in terms of quality, brand recognition and distribution, in order to grow in value in the long term.

Keynote Speaker
Giovanna Manzi – CEO Best Western Italia

All the events of December 3rd [Day Two]