Thank you :)

Thank you very much! SAVE THE DATE: November 30th and December 1st in Florence, at The Fortezza da Basso. The 9th edition of BTO – Buy Tourism Online. BTO 2016 November 30th December 1st    


Download the App!

The BTO app for smartphones: the best way to explore the event. I’ll help you find the location, organise your schedule, learn more about various information, topics, speakers and exhibitors. Download it now, so you won’t get lost!   The BTO – Buy Tourism Online’s official apps:  


MyBTO is new for BTO 2015!

A networking platform that helps you to connect. From now on, with MyBTO you can: add further information to your profile, making yourself more recognisable to others in the MyBTO community create and print your personalised badge to present on the 2nd and 3rd December at Fortezza da Basso, in order to access BTO 2015;…

BTO 2014

Themes & Format

Two incredibly intensive days on the themes of Travel & Innovation, Distribution of the Tourist Product, Social Media, Mobile, Stories and Attractors of Tourist Destinations, Culture and Economic Value. 7 themes – like the 7 notes of a scale – for the most musical edition ever: MOBILE We’are mobile obsessed and here’s why it matters DISTRIBUTION The…

BTO 2014


Free from cause and effect, we spin horizontal threads in space and vertical threads in time, which intersect in an infinite spiderweb (web). At every intersection an individual, and every individual is a luminous drop of crystal (IT’S ME, .ITisME), and every drop reflects the light of others, crystals in the web. And so, synchronically,…