Sydney Burdick oversees the Global Corporate Communication division of trivago & speaks on behalf of trivago and the management board. Based in Düsseldorf, Germany, her talks cover a variety of topics including online travel trends and innovation, metasearch, digitalization of the travel industry, start-up growth and global expansion, company culture and brand identity.

Having spent the past few years overseeing Global Public Relations at trivago, Sydney helped shape the external and internal global company communication, while also overseeing Social Media development, the launch of trivago’s Blog, Checkin, as well as Video communication.

In the past, Sydney worked in both editorial and advertising, most notably in New York City at Forbes and Travel + Leisure Magazine. Born in California, she studied journalism & marketing, with a minor in design, at the university in Madison, Wisconsin and in Cape Town, South Africa. She is an avid traveler, boutique hotel enthusiast and a techie.