Murder by numbers
In English [with simultaneous translation]
We kill you with numbers.
We bring you up to date, with the 15 most important online happenings in the last year.
A four-hander with Philip Wolf.
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10:20
11:10
Man in a suitecase
The exponential growth of Airbnb has demolished certainty in the hospitality sector. No longer a Sharing Economy phenomenon, it has become a real leading player, considered by many as a true competitor of giants like Booking.com and Expedia. With Airbnb is April Rinne, one of the world’s leading experts on the Sharing Economy.
12:10
Every little thing she does is magic
It’s irrefutable that every little thing Facebook does is magic.
Facebook’s head of European Travel explains why this is, in response to questioning by Tnooz. .
Keynote + Interview:
Dorianne Richelle (Facebook)
Martin Cowen (Tnooz)
12:55
Oh my God
In Italian
The event of the year worldwide. Every TV channel in the world talked about it. In the USA Fabio is already a rock star. The video has been viewed more than 25 million times. Creator Fabio Zaffagnini tells us how it happened.
14:05
Can’t stand losing you
In Italian
We were on the verge of losing lastminute.com group, but instead the new group, which also includes Bravofly and Rumbo, has bounced back. In an interview by Giancarlo Carniani, we try to understand the strategies used and how it’s possible to gain a share of the market in the face of the Booking / Expedia duopoly..
Keynote+ Interview:
Fabio Cannavale (lastminute.com group)
Giancarlo Carniani
14:40
Wrapped around your finger
In Italian
It’s been an interesting year for Google, particularly with the arrival of ‘Google Instant Booking’. Will it change the world of distribution? After Hotel Finder, we find out how Google is becoming more directly involved in travel brokerage.
15:20
Next to you
In English
We take an in-depth and up-to-date look at what Google could do with its new travel products, with reflection from Dell Ross and Philip Wolf. How will the ‘instant booking’ services of Google and Tripadvisor affect the market?
16:00
King of Pain
In English
With a keynote speech by David Turnbull (one of the men behind the success of the CitizenM brand), we attempt to analyse the changes occurring in distribution. Are all the major hotel companies – Accor, Starwood, Hilton – looking at the booking.com model?
Keynote + Talkback:
David Turnbull (Snapshot/CitizenM)
Jan Tissera (TravelClick)
Jean Luc Chretien (Accor)
Giancarlo Carniani
17:00
Walking on the moon
In Italian
An excursion into some of the technologies that will revolutionise our way of viewing and analysing data. All are technologies already in existence, which just need to be “synchronised” with our everyday working methods.
09:15
The bed’s too big without you
In English
The 20 innovations that will change the world of hospitality, through the analysis of attentive observer Larry Mogelonsky. When will they arrive? How can we be ready?
Keynote + Talk:
Larry Mogelnosky (LMA)
Carlo Fontana (Hoxell)
Giovanna Manzi (BestWestern)
Giancarlo Carniani
10:10
So lonely
In Italian
Felicità, Carlin Petrini intervistato da Marcello Masi.
Il Direttore del TG2 intervista il fondatore di SlowFood, la persona posizionata dal Guardian tra le 50 che potrebbero salvare il pianeta.
Intervista
Marcello Masi [Direttore TG2]
Guest
Carlin Petrini [Fondatore SlowFood]
10:50
Message in a Bottle
In English [with simultaneous translation]
Destinations Marketing seen through its procedures and the successful model that is BrandUSA. We discuss the future of destinations with reference to well-established models like VisitLondon.
Keynote + Talk:
Carroll Rheem (Brand USA)
Joanna Darwin (VisitLondon)
Roberta Milano
11:50
Voices inside my head
The voices we have inside, above and through our heads, the voices of our mobile phones. We take a look at the remarkable research of Criteo and attempt to analyse, understand and discuss it.
Keynote + Talk:
Daniele Beccari (Criteo)
Ghassan Teffaha (Amadeus)
Lorenzo Lanati (Tripadvisor)
Philip Wolf
14:00
Too much information
In English [with simultaneous translation]
Big data in tourism & metasearch travel behaviors of Europeans.
Everything you should know about travel habits and trends when planning a trip and searching for a hotel room through the metasearch. How these huge amount of travel information get produced and handled? Big data in Tourism can really tell everything needed?
Exclusive research by trivago for BTO 2015 to know more about Big Data in the metasearch world.
Keynote + Interview:
Giulia Eremita e Sidney Burdick (Trivago)
Giancarlo Carniani
14:55
Truth hits everybody
In English [with simultaneous translation]
Instant Booking on a platform such as Tripadvisor threatens to change the usual procedures for online booking. Large companies such as Marriott welcomed it immediately, others, like booking.com, have taken a while to get used to it. Is the Tripadvisor model stronger than ever? There’s a world beyond reviews.
Panel:
Thomas Landen (Revinate)
Helena Egan (Tripadvisor)
Yahya Fetchati (Bookassist)
15:45
When the world is running down you make the best of what’s still around
The Uber phenomenon has literally thrown the online world and the world of transport into turmoil with its quotations and a business model everyone is copying. We try and understand this phenomenon, through an interview by Philip Wolf.
16:15
No time this time
How the Italian Regions are dealing with tourism on Facebook, Twitter and Instagram. Quantity and quality, classification and analysis. Which types of content work, and why? The most engaging tweets, posts and photos.
17:05
Don’t stand so close to me
In Italian
A double interview and a double analysis of the two dominating figures on the online market.
Intervista doppia:
Walter lo Faro (Expedia)
Andrea D’Amico (Booking)
Giancarlo Carniani
Philip Wolf
