5 reasons why the DMOs we know are useless organisations.

10 reasons why the functions of DMOs are more important than ever.

In the past 10 years, new technologies and the economic crisis have overturned the marketing of tourist destinations.

The services traditionally provided by DMOs are now offered more effectively by the market: the flow of public funding earmarked for promotional initiatives has halted, even the revenue from the tourist tax is often used to meet other public finance demands.

If DMOs were to be floated on Wall Street, their shares would be penny stocks.

Even in English-speaking countries – where DMOs are established institutions with a long history – their value is slipping, so much so that a few years ago the DMAI, the sector’s most influential association, launched a campaign to strengthen their image and reposition them on the political and economic scene.

Will it be enough?

Keynote Speaker
Antonio Pezzano – Public Policy enterpreneur