A small-scale investigation into the minor cities and districts that, all over Europe, have learned to attract tourists fed up with destinations that are super-crowded and no longer “original”.

Jena vs Berlin, Grenoble vs Paris, Manchester vs London, Udine vs Venice, to mention just a few.

The case of Brianza Experience: how an area can open itself to tourism in search of “where and how” things are produced.

Keynote Speaker
Silvia Barbieri – Head of Brand Communication FutureBrand