A round-up of advertising campaigns for tourist destinations, gems collected over the years by two of the web’s most loved/hated polemicists.A session to be taken extremely lightly, a promise of 50 highly entertaining minutes and nothing more.

Or who knows, maybe Scleromarketing will leave the audience with something.

Introduction, moderation and conclusions
Robert Piattelli – Co-founder BTO Educational

Keynote Speaker
Luciano Ardoino – Esperto di turismo e polemista
Tiziana Tirelli – Esperta di turismo e polemista