BTO2016

Thank you :)

Thank you very much! SAVE THE DATE: November 30th and December 1st in Florence, at The Fortezza da Basso. The 9th edition of BTO – Buy Tourism Online. BTO 2016 November 30th December 1st    

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Download the App!

The BTO app for smartphones: the best way to explore the event. I’ll help you find the location, organise your schedule, learn more about various information, topics, speakers and exhibitors. Download it now, so you won’t get lost!   The BTO – Buy Tourism Online’s official apps:  

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MyBTO is new for BTO 2015!

A networking platform that helps you to connect. From now on, with MyBTO you can: add further information to your profile, making yourself more recognisable to others in the MyBTO community create and print your personalised badge to present on the 2nd and 3rd December at Fortezza da Basso, in order to access BTO 2015;…

BTO 2014

Themes & Format

Two incredibly intensive days on the themes of Travel & Innovation, Distribution of the Tourist Product, Social Media, Mobile, Stories and Attractors of Tourist Destinations, Culture and Economic Value. 7 themes – like the 7 notes of a scale – for the most musical edition ever: MOBILE We’are mobile obsessed and here’s why it matters DISTRIBUTION The…

BTO 2014

Synchronicity

Free from cause and effect, we spin horizontal threads in space and vertical threads in time, which intersect in an infinite spiderweb (web). At every intersection an individual, and every individual is a luminous drop of crystal (IT’S ME, .ITisME), and every drop reflects the light of others, crystals in the web. And so, synchronically,…

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Early Booking

Tuesday 15th September at 9.00 prompt, registration opens for BTO 2015, the 8th yearly edition of BTO – Buy Tourism Online, for EARLY BOOKING and the best deals we can offer you. BTO 2015 awaits you on the 2nd and 3rd December in Florence, once again at Fortezza da Basso: this year on Wednesday and Thursday for the best edition…

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All systems go in Florence for the 7th edition of BTO – Buy Tourism Online

Appointment at Fortezza da Basso on 2nd and 3rd December for the international event dedicated to travel 2.0 Florence, 21st November 2014 – TripAdvisor’s secrets and new developments will be revealed at BTO 2014, the international event dedicated to travel 2.0, to be held on 2nd and 3rd December at the Fortezza da Basso in…

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BTO 2014: florence event december 2-3

Great anticipation for the 7th edition taking place at Fortezza da Basso With Philip Wolf, founder of PhoCusWright©, confirmed again this year. Florence, July 24 2014 – The date is set for the 7th edition of BTO on December 2 and 3 at Fortezza da Basso in Florence. The event dedicated to travel 2.0, which…

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3) Giancarlo Carniani: PhoCusWright Conference, toward #BTO2013 – Day THREE november 21st

From Miami, Giancarlo Carniani – Scientific and artistic Director of BTO – Buy Tourism Online 2013 – comments Day Three of PhoCusWright Conference 2013. The Travel Innovation Summit@The PhoCusWright Conference – presented by Brand USA – showcases the next wave of innovation in travel. Travel Innovation Summit attendees come prepared to discover the next market-changing…

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2) Giancarlo Carniani: PhoCusWright Conference, toward #BTO2013 – Day TWO november 20th

From Miami, Giancarlo Carniani – Scientific and artistic Director of BTO – Buy Tourism Online 2013 – comments Day Two of PhoCusWright Conference 2013, the workshops. The Travel Innovation Summit@The PhoCusWright Conference – presented by Brand USA – showcases the next wave of innovation in travel. Travel Innovation Summit attendees come prepared to discover the…

Giancarlo Carniani - Chi ha paura di Big G? BTO - Buy Tourism Online 2012

1) Giancarlo Carniani: PhoCusWright Conference, toward #BTO2013 – Day ONE november 19th

From Miami, Giancarlo Carniani – Scientific and artistic Director of BTO – Buy Tourism Online 2013 – comments Day One of PhoCusWright Conference 2013, dedicated to Travel Innovation Summit. The Travel Innovation Summit@The PhoCusWright Conference – presented by Brand USA – showcases the next wave of innovation in travel. Travel Innovation Summit attendees come prepared…

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“.IT IS ME, I AM THE STAR”: Join in, put your face to it!

The person at the centre of everything is the thread that connects the 2013 edition of BTO – Buy Tourism Online. The motto “.IT is YOU” will accompany every part of the two day programme, held in Florence’s magnificent Fortezza da Basso. The scientific programme will particularly revolve around the – one of a kind…

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Hospitality Social Awards: ecco i finalisti

Dopo il successo della prima edizione, tornano i premi italiani dedicati alle migliori strategie di Social Media Marketing nel turismo e nell’ospitalità. Hospitality Social Awards sono un’iniziativa ideata, organizzata e promossa da Teamwork, società di consulenza alberghiera, ospitata all’interno del BTO – Buy Tourism Online. L’evento vuole premiare l’eccellenza delle idee, la viralità dei contenuti…

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Cultura & Travel

Nei più di 95 eventi srotolati dentro il programma scientifico delle due giornate di BTO – Buy Tourism Online 2013, 3 e 4 dicembre a Firenze, sempre in Fortezza da Basso: Cultura & Travel. Con la cultura si mangia? Esiste un approccio che permetta di valorizzare al meglio il patrimonio culturale e, allo stesso tempo,…

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Toolbox

The “Toolbox” will be returning to BTO – Buy Tourism Online with around 24 lectures on “what to do when”. First launched at the 2012 edition with 10 sessions, this year’s “Toolbox” will be divided into BASIC and ADVANCED, and will fit firmly within the whole schedule of the scientific programme, with slots of about…

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Early Booking [with gadget]

From next Tuesday August 27, registrations for the 6th edition of BTO – Buy Tourism Online will open with the first early booking to be “boosted” by a hi-tech gadget. The admission price will be presented along the same conditions as the past two editions and will maintain a focus on young people under >>>…

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.IT is YOU

The person at the centre of everything, the theme of BTO – Buy Tourism Online 2013. .IT is YOU will accompany everything that happens during the two days in Florence, next 3 and 4 December, with a scientific programme that revolves around the – ONE OF A KIND – ability that we Italians have when…

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InToscana.it is Media Partner di BTO 2013

intoscana.it, il Portale ufficiale della Toscana, si conferma media partner di BTO 2013. La redazione giornalistica di intoscana.it ha seguito tutte le manifestazioni, fin dalla sua prima edizione alla stazione Leopolda di Firenze, con tg dedicati, interviste, articoli e approfondimenti. Per chi volesse rivivere BTO 2012 intoscana.it ha creato una pagina speciale dedicata che raccoglie…

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BTO 2013 Conto alla rovescia: 3-4 Dicembre Sesta Edizione in Fortezza

Torna il 3 e 4 dicembre 2013 BTO – Buy Tourism Online, l’evento educational di respiro internazionale dedicato al mondo del travel 2.0, promosso da Regione Toscana, Toscana Promozione e Camera di Commercio di Firenze, organizzato da Fondazione Sistema Toscana e Metropoli – Azienda Speciale della Camera di Commercio di Firenze, con la direzione scientifica…

La Squilibrata Reputazione BTO - Buy Tourism Online 2012

Being an Exhibitor

BTO – Buy Tourism Online is a great opportunity for businesses whose target market is tourism industry operators. By becoming a member of the Exhibitors’ Club, you can: present yourself with a dedicated stand run your own product presentation in one of the Fortezza da Basso Halls, as part of the event’s scientific programme schedule…