The secret is not to chase after butterflies but to cultivate our garden: notes on digital coaching.

E-mails, sponsored posts, WhatsApp notifications and tags are common in our everyday experience, but how many of them are really welcomed and relevant for us?

The flourishing of numerous sharing tools has turned our interlocutors’ attention into a commodity that’s precious because it’s rare.

Learning how to use our communication tools intelligently and effectively is the first step in a successful marketing strategy.

To do this we need to find our way in the dense forest of content, making ourselves recognisable (and even welcome) in the eyes of the people we want to talk to.

Digital Coaching offers simple tools which can improve our communication, starting with ourselves.

Speaker
Francesca Campagna – Fravola