The battle for online visibility is increasingly fierce, with ever-growing fronts to be guarded, and search forums multiplying in a thousand channels which are hard to keep track of.

The major OTAs are becoming search engines for the sector.

In 2016, will it cost more to use intermediaries, or is it better to disintermediate?

Introduction, moderation and conclusions
Robi Veltroni – “Toolbox” BTO 2015

Talkback
Antonio Maresca – Antonio Maresca Web Coaching, Founder
Rodolfo Baggio – PhD FRGS and Master in Economics and Tourism and Dondena Center for Research on Social Dynamics, Bocconi University
Fiamma Franceschilli – Bookassist, Online Business Manager