BTO 2014 hosted an extremely popular slot called “A very calm debate on the Parity Rate” [see it here]: Accor, Starhotels, UNA Hotels and the Director General of Federalberghi Alessandro Nucara, with introduction, moderation and conclusions by Robi Veltroni.

One of the fundamental questions discussed during the session was: in the absence of the parity rate, could hoteliers see an increase in margins and direct bookings?

Shall we take it from there?

Introduction
Roberto Necci – Presidente ADA Lazio

Talkback
Zeno Govoni – Owner Hotel Annunziata at Ferrara
Serena Sileoni – Istituto Bruno Leoni
Alessandro Nucara – Direttore Generale Federalberghi 

Moderator 
Robi Veltroni – Officina Turistica, “Toolbox” BTO 2015