Choice Hotels™ is one of the largest lodging franchisors in the world with more than 6,300 hotels, representing more than 500,000 rooms, in over 30 other countries and territories. With nearly 500 hotels across Europe under the Comfort™, Quality™, Clarion® and Ascend Hotel Collection® brands, Choice Hotels Europe™ franchises 17 properties in Italy.
Choice Hotels offers the Choice Privileges® rewards program. With more than 24 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry..