Travel Appeal is a startup incubated by H-FARM which operates in digital communication and big data analysis for the travel industry. Travel Appeal Index is a proprietary technology created to collect and analyse data related to destinations: thanks to a proprietary algorithm it is able to return a normalised score. Travel Appeal Index is the core of various products for web reputation monitoring and analysis about hotels, restaurants, cities, regions and DMO. The product which has already been validated by the market is a new generation reputation manager thought for the hospitality industry (hotels, B&Bs, lodgings etc.) and for restaurants to manage and improve their appeal on the web. It also provides customers with strategic advices to take practical actions and then it monitors and measures in real time the results of these actions. Travel Appeal has been founded in 2013; nowadays the team has 16 members.