For a tourist destination, playing a major role in today’s tourism panorama is increasingly complex and the equivalent of a small act of rebellion: to create value you have to succeed in maintaining synchronicity between a thousand factors.

This panel discussion will address the obstacle-strewn path of a destination, analysed from the perspective of a sports challenge.

The challenge is to achieve an ambitious goal which is highly significant also symbolically, where the objectives require the players to overcome their own limitations and push beyond.

Too many destinations do not even attempt it, condemning their local areas to immobility.

An alternative is possible, if we really believe in ourselves and truly want to make that “small act of rebellion”.

Speaker
Sergio Cagol – Innovatio Manager TrentoRISE