Hoxell is an innovative online platform interacting between two main actors of the hotel “Guest Expereince”: guest and staff. It was born from a working team in Lugano (Switzerland) and from the plurennial experience of a hotelier family. HOXELL is an indispensable help for all receptive structures, that want to distinguish themselves thanks to an even more attentive and personalized service for their guests.Thanks to the automatic synchronized system having the hotelier PMS and the data import regarding the booking, the system offers more than 300 features, from the dispatch of personalized emails to the guest (before and after the stay), to the communication of urgent breakdowns in the room, all the information are shared in real time with every department (Booking Centre, Reception, Housekeeping, Maintenance e Food & Beverage) improving the efficiency and optimizing the operative costs.Another feature of the platform, which makes it nowadays unique on an International level, is the possibility given to the guests to personalize their stay through their MyPage, always guaranteeing a unique and custom-made stay. From the online check-in before the arrival, to the choice of the room temperature, the cushion typology, the minibar drinks, museums and shows entry tickets to live better the town…many are the possibilities of personalization depending on the room typology or from the duration of the stay.